JTBD Interviews, Innovation, Problem/Solution SpaceWhen talking about Job To Be Done, most people focus on theory or format and less on how to do research in order to derive these jobs. The…Jun 28, 2021Jun 28, 2021
Construindo os OKRs do próximo trimestre? AlguPontos de atenção…Great article about how companies might be misusing OKRs by Itamar Gilad. Link…Jun 20, 2021Jun 20, 2021
JTBD ganha cada vez mais popularidade enquanto modelo mental para expressar oportunidades e…JTBD está no mesmo nível de abstração que Problema ou Oportunidade… Ex. ao invés de pensar na dicotomia do Problema vs Solução, você…Jun 19, 2021Jun 19, 2021
User Stories and Jobs-To-Be-DoneA friend of mine asked me how are Jobs-To-Be-Done and User Stories different. I fear I gave him the wrong answer. I said that…Apr 21, 2021Apr 21, 2021
HYPOTHESIS & EXPERIMENT (PART 3): Experiment types, MVP and the continuous discoveryIn my last post, I wrote about assumptions, hypothesis and touched a little on experiments. I also discussed about how you, your team and…Apr 19, 2021Apr 19, 2021
HYPOTHESIS & EXPERIMENT (PART 2): Hypothesis, experiments and the 3 lenses of innovationIn the last post we established that when you and your company are trying to create a product, more often than not, problem and solutions…Apr 12, 2021Apr 12, 2021
HYPOTHESIS & EXPERIMENT (PART 1): Where to begin?On my last post, I talked about Hypothesis Drive Development and the benefits of asking yourself if your assumptions about a product or…Apr 11, 2021Apr 11, 2021
HYPOTHESIS & EXPERIMENTS MINDSETA principle concept — and to me the first thing to keep in mind — about Hypothesis Driven Development and Lean Startup is that we are all…Apr 11, 2021Apr 11, 2021
Hi, my name is Misael.I have years of experience as a software developer, team leader, entrepreneur and have transitioned to product manager in the recent years…Feb 4, 2021Feb 4, 2021
