Misael NetoJTBD Interviews, Innovation, Problem/Solution SpaceWhen talking about Job To Be Done, most people focus on theory or format and less on how to do research in order to derive these jobs. The…3 min read·Jun 28, 2021----
Misael NetoConstruindo os OKRs do próximo trimestre? AlguPontos de atenção…Great article about how companies might be misusing OKRs by Itamar Gilad. Link…1 min read·Jun 20, 2021----
Misael NetoJTBD ganha cada vez mais popularidade enquanto modelo mental para expressar oportunidades e…JTBD está no mesmo nível de abstração que Problema ou Oportunidade… Ex. ao invés de pensar na dicotomia do Problema vs Solução, você…2 min read·Jun 19, 2021----
Misael NetoUser Stories and Jobs-To-Be-DoneA friend of mine asked me how are Jobs-To-Be-Done and User Stories different. I fear I gave him the wrong answer. I said that…1 min read·Apr 21, 2021----
Misael NetoHYPOTHESIS & EXPERIMENT (PART 3): Experiment types, MVP and the continuous discoveryIn my last post, I wrote about assumptions, hypothesis and touched a little on experiments. I also discussed about how you, your team and…13 min read·Apr 19, 2021----
Misael NetoHYPOTHESIS & EXPERIMENT (PART 2): Hypothesis, experiments and the 3 lenses of innovationIn the last post we established that when you and your company are trying to create a product, more often than not, problem and solutions…5 min read·Apr 12, 2021----
Misael NetoHYPOTHESIS & EXPERIMENT (PART 1): Where to begin?On my last post, I talked about Hypothesis Drive Development and the benefits of asking yourself if your assumptions about a product or…4 min read·Apr 11, 2021----
Misael NetoHYPOTHESIS & EXPERIMENTS MINDSETA principle concept — and to me the first thing to keep in mind — about Hypothesis Driven Development and Lean Startup is that we are all…2 min read·Apr 11, 2021----
Misael NetoHi, my name is Misael.I have years of experience as a software developer, team leader, entrepreneur and have transitioned to product manager in the recent years…1 min read·Feb 4, 2021----